NOJA Power Wins Another Award as it Launches New Product to Replace Electricity Network Fuses

An Australian company that has achieved global market leadership with products that protect electricity networks has launched a new product that can effectively replace fuses on power distribution systems and save money for their operators.

NOJA Power OSM Recloser system under installation in Noosa, QLD AustraliaPrivately-owned NOJA Power is about start manufacturing and selling its EcoLink circuit breaker and fuse alternative and believes annual sales from this product alone could double the company revenue within 5 years.

The Brisbane-based company has generated more than $1 billion of revenue from exports of its reclosers to 106 countries and sales in Australia, earlier announced it had won the International Business Lord Mayors Business Awards

“We were proud to accept the Lord Mayor’s international business award which is an acknowledgment of all NOJA Power employees hard work every day to export our products all over the world. We are also very optimistic about the potential of our new EcoLink product to drive that export success further in the future,” Group Managing Director Neil O'Sullivan said.

“Our vision is to be the world leader in medium voltage outdoor switchgear, and we believe we are well on with the way to that goal with our existing portfolio and new product.”

“The EcoLink is the ideal complement to Recloser technology. It works at lower currents, where the cost economics for a traditional recloser installation are insufficient. EcoLink creates new value by bringing Reclosing reliability to new areas of the distribution network.”

NOJA Power’s footprint includes offices in Australia, Brazil, the United Kingdom, the United States and Vietnam, with licensed manufacturing partners in Mexico and South Africa servicing their domestic markets.

Products include the OSM® Recloser with RC Series Recloser Controller, the NOJA Power VISI-SWITCH®, the GMK® Pad Mount Switchgear and the EcoLink® Fuse Link Mounted Reclosing Circuit Breaker.

The company celebrated manufacturing its 100,000th OSM Recloser at its Brisbane headquarters in April 2024.

NOJA Power won the Prime Ministers Exporter of the Year award in 2009 and has quadrupled the business since then.